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Personal Branding Masterclass
Introduction to Personal Branding
Why does personal branding online matter? (8:59)
Course Worksheet (1:20)
My journey with personal branding - Kaitlin Zhang (4:28)
Case study: Yoga with Adriene (5:35)
Case study: Freddie's Flowers (5:47)
Step 1. Position
How to find the right name for your personal brand (9:48)
How to use Google Alerts (2:19)
How to search your name on Google (3:13)
What are your personal brand mission and vision? (10:51)
How to identify your key message (8:23)
How to identify your core audience (9:12)
The number 1 mistake you can make with your brand positioning (0:22)
Personal Brand Positioning Quiz
Step 2. Profile
The importance of a great profile photo (5:31)
Case studies - Photos with Rachel (4:58)
How to use photos to build your brand (13:48)
How to use videos to build your brand (8:08)
Case studies - visual identity and color scheme (4:02)
Step 3. Platform
How to choose your core platform (6:56)
Top tips for your personal website (12:11)
3 Personal Website Case Studies (3:36)
How to optimise your Linkedin profile (10:54)
Step 4. Promote
How to build your personal brand with social media (10:32)
How to build your personal brand with content marketing (10:52)
Step 5. Partnership
How to build partnerships with brands and influencers (10:28)
Bonus Step 6. Privacy
How to protect your privacy online (5:27)
Brand New You
How to find the right personal branding consultant for you (4:06)
Watch this video when you feel stuck (2:10)
Case study: Yoga with Adriene
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